January 2010 | Rational Marketing

New Statistics About Mail

In a recent article in Target Marketing Magazine titled To Mail or Not to Mail author Pat Friesen cited some surprising statistics.

“Fifty-six percent of Americans surveyed by InnoMedia say receiving mail is a pleasure.”

“Sixty-seven percent of Americans feel traditional mail is more personal than Internet communications, according to research from the U.S. Postal Service.”

“Among Gen [...]

According to an article extracted from a November 2009 McKinsey Quarterly by Harvard Business Publishing, executives are becoming more optimistic about the economy and the strength of the recovery. In the survey conducted during the last week of October 2009 that measured executive mood, 51% said they think the economy is better now than it [...]

Why Is Direct Mail Effective?

Few other selling tools deliver your message with exact precision and impact. The amount of mail in your mailbox everyday attests to the success of this medium (If it didn’t work, your mailbox would be empty!).

Mail works when you’re not. Regardless of what you’re doing, working or playing your direct mail is talking for you. [...]

Prepare For the Upturn

Many people are hurting and according to most experts it is going to take a long time for the employment rate to pick back up. However, just as it took a very long time for people to admit that our economy was not good, things may be better than we think.

In October of 2008 I [...]

Do More Marketing with Less Money

Stagger mailing schedules (200 piece mailings still qualify for presorted postage discounts)
Think about new ways to get more from your customer list

Would you tell a different story to someone based on where they live or the business is located?
Would you offer a deeper discount if they have not purchased from you in the last year?
Would [...]

Doing More with Less

These days we are all doing more with less:

Squeezing the very last bit of toothpaste from the tube
Cooking more at home, using leftovers
Giving your time as Christmas gift
Finding joy in shopping bargains

Direct mail has always been the advertising method that offers measurable results. Mail is scalable, you can send as many cards or letters [...]

Marketing in Tough Times

These are ideas we shared some time ago. They are still true.

Don’t cut your marketing budget! Those businesses that continue to advertise will triumph when the economy picks up (and it will).

Let your customers help you. Retaining your existing customers and getting repeat business from them should be your highest priority. Customer testimonials are extremely [...]

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