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BNET posted an article about clarifying your corporate mission based on a post from a Harvard Business Review blog. The idea began with a story about Clare Booth Luce, the playwright, journalist, and Republican Member of Congress. In 1962, Luce met with President Kennedy, who was, at the time, pursuing an ambitious agenda domestically and overseas. [...] DMNews ran a great article titled “When marketing, travel through the four dimensions of time” by Paul Mandeville. They say “timing is everything”, it may not be everything but it sure can play a big part in the success of marketing efforts. Mr. Mandeville suggests that in a marketing campaign timing has four facets: Timing (Recency)– the [...] To help you create messages that sell more of what can’t be seen, we are sharing an article by Pat Friesen that appeared in Target Marketing Magazine. Whether you sell insurance, toilet tune-ups, home loans, teleconferencing, investment services or other intangibles, we hope these tips help. Call to action. This is basic, but often overlooked and [...] BNET recently offered these ideas about business planning. The premise started with the observation that during the last twelve months, the business and economic landscape has continued to change and no one can predict what’s next. So why waste time with five-year plans? One of the most prevalent rules for entrepreneurs is to create a long [...] |
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