Richard Branson recently shared his answers to successfully building businesses in Entrepreneur Magazine.
These are his tips in his words.
No. 1: Enjoy What You Are Doing.
Starting a business is a huge amount of hard work, requiring a great deal of time, you had better enjoy it. For me, building a business is all about doing something [...]
The Direct Marketing News reported that consumer e-mail open rates are holding steady, but inbox clutter is taking its toll as marketers increase e-mail volume. Open rates held at 22.1% during the second quarter of 2010. This number compares with 22% in the 4th Quarter of 2009.
The click through rate for e-mail messages was 5.3%, [...]
As a follow up to our post about “WOW” numbers:
According to the USPS Household Diary Study, 79% of all households read or scan the advertising mail sent to their home.
ATG’s Cross-Channel Commerce: The Consumer View report found that 78% of consumers are using multiple channels to research, shop, and ultimately complete purchases. Consumers browse and [...]
The Harvard Business Review offered this advice in its “Management Tip of The Day”.
When making a sales or other pitch, no one wants to hear no. In the absence of a yes, you may think that maybe is preferable. But when maybe is a long prelude to no, it can be a waste of time [...]
The United Postal Service (USPS) will increase prices on January 2, 2011. The most noticeable will be the increase in the price of a first class stamp from $0.44 to $0.46. The post office is doing many things to help. They are releasing some new forever stamps in October. The stamps, featuring evergreen trees, can [...]
In the August issue of Deliver Magazine, the editors make a case for Direct Mail’s future.
Direct mail is entering a new age. Long an effective marketing device, mail is now being linked with new technologies in astounding ways that improve its effectiveness and bring a new engagement. It wasn’t supposed to be this way. Emerging [...]
DMNews recently talked with experts about the best ways to combine and leverage customer data.
Elissa Tomasetti, VP of marketing, Financial Times, suggested that creating a single view of your customer will allow for better targeting.
Sal Pecoraro, VP of database marketing solutions, Infogroup, advised looking for trends in behavior to refine follow-up with customers.
Dino Michetti, GM [...]
Marketing Profs published a great article about generation more online traffic using direct mail.
Online and offline media work well together. An integrated approach can work wonders.
We told you about how 76 % of internet users were directly influenced to buy an item or service thanks to direct mail Better still, direct mail remains the one [...]
Marketing Experiments published an article with this headline, “How one company combined offline and online marketing to increase subscriptions by 124%”. The article told of the great success of using the same images and visuals in a mailing campaign and in the associated online content to increase new subscriptions.
The conclusion was that the offline direct [...]