Cultural Meaning of Color

To continue with our last post about the power of color, we stumbled across a site called Information is Beautiful that posted a great chart that featured 84 feelings and emotions and the colors associated with them in the following cultures: Western/American, Japanese, Hindu, Native American, Chinese, Asian, Eastern European, Muslim, African and South American.

Some of the interpretations for Western or American cultures are:

Red – Anger, Courage, Danger, Desire, Excitement, Heat, Love, Passion, Radicalism
Blue – Cold, Freedom, Healing, Intelligence, Loyalty, Rational, Unhappiness
Yellow – Cowardice, Energy, Fun, Happiness, Money, Peace, Repels Evil
PurpleDecadence, Flamboyance, Mystery, Personal Power, Virtue
Green – Good Luck, Growth, Jealousy, Nature
Black – Authority, Death, Evil, Mourning, Style
White – Heaven, Luxury, Marriage, Purity, Truce
BrownEarthy, Reliable
Pink – Femininity
Orange – Friendly
Gray – Respect

We hope you can use some of this information as you craft your marketing and mailing messages.

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