There are many sources and resources about color and color psychology, we stumbled across this image that was a part of post.
How Colors Affect Buying Behavior
There was some great information that we hope you can use in your marketing and mailing creative.
93% of consumers placed visual appearance and color above other factors when shopping.
85% [...]
BNET shared some stories about marketing tactics that independent bookstores are using to remain successful.
Expand your reach to a national market.
Go green.
Create a store within a store.
Open your doors to the community.
Cultivate the next generation [...]
The Harvard Business Review’s Daily Stat summarized some findings from a Journal of Marketing article titled, the Sound of Brands.
A restaurant name containing repetitive sounds puts patrons into a good mood, and they are thus more likely to order chocolate cake for dessert than fruit salad. But the effect vanishes if the name represents too [...]
We have shared many statistics the past year about response numbers. We think we should review some of them.
More than 70% of Gen Yers (born 1977-1994) and Gen Xers (born 1965-1976) sort their mail immediately.
76% of internet users were directly influenced to buy an item or service thanks to direct mail.
78% of email recipients do [...]
Bain & Company published a brief titled “Publishing In The Digital Era” discussing adoption of E-Readers and the future for the publishing industry.
The report shared that most readers still report an attachment to paper, even younger readers born in the digital age. Paper beats digital information for yielding a response. This supports more wow numbers, [...]
The Harvard Business Review in promoting an article for sale titled, The One Thing You Must Get Right When Building a Brand, offered some information to entice readers.
It’s wrong to think we’re entering a world in which traditional marketing activities will become irrelevant. Yet the scale and speed of social media make it urgent to [...]
One of our favorite holidays is fast approaching. The day is this Sunday, a day most others refer to as Super Bowl Sunday. We love it because it is one of the rare days when most of us pay attention to the commercials and some of us even watch the game. We shared some great [...]
BNET recently discussed The Gap’s logo change and the quick abandonment for something that looks much more like the original.
These ideas could share some new insights about brand management.
Consumers own brands. Your brand does not have any value until it is valued by your customers. You might feel your business needs to be rebranded or [...]
Wired.com reported on the findings of an analysis of 1.2 billion messages sent in 2009, seven out of every ten Twitter messages get absolutely no reaction.
We just completed a marketing outlook survey for the CMO (Chief Marketing Officer) Council that seemed to leave out many aspects of “traditional” marketing.
So the question is if numbers and [...]
A University of Colorado Denver Business School student revealed the top reasons for Facebook unfriending, who is unfriended and how they react to being unfriended.
After surveying more than 1,500 Facebook users on Twitter, Christopher Sibona, a PhD student in the Computer Science and Information Systems program, found the number-one reason for unfriending is frequent, unimportant [...]