A great blog post from The Ad Contrarian published this list of ten great facts that deserve to keep going.
Top 10 Double-Secret Unknown Facts About Advertising
99.9% of people who are served an online display ad do not click on it.
TV viewership is now at its highest point ever.
96% of all retail activity is done in [...]
One of our favorite quotes is “those who fail to learn from history are doomed to repeat it”.
In a discussion with the members of LinkedIn’s Direct Mail Group, author Dave Lewis, reviewed the history of broadcast faxes as an advertising medium and made some interesting comparisons with e-mail. He concluded that e-mail works great for [...]
Low- and high-end fashion products tend to have less conspicuous brand markers than midprice goods, according to a paper published in The Journal of Consumer Research. 87% of sunglasses priced $100 to $200 carry a brand name or logo, the same is true for only 28% in the over-$600 price range, according to research by [...]
Following up on our post about Marketing Power and the suggestion that 80% to 90% of people believe reviews posted by customers.
Forrester Research’s Josh Bernoff and Ted Schadler, authors of Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business have found that just 16% of users of blogs, review sites and social networking [...]
“55 Percent of Survey Respondents Cannot Effectively Measure Marketing ROI of Mobile, Social Media and Video,” this is the recent context of press release from Omniture. Omniture perceives this as an opportunity.
We reported on the results from a different study from R2integrated that found that 65% of companies had not increased revenue or profited using [...]
A post that appeared on BNET offered some examples of how companies are gaining success by being slow. Slow goes against so much tradition and experience but the article offered two examples of companies that seem to be successful because they do things slowly. Perhaps a slower more deliberate approach is more appropriate for the [...]
According to a study by branding agency Millward Brown retold in a Neuromarketing blog post, physical media left a “deeper footprint” in the brain, even after for controlling for the increase in sensory processing for tangible items.
Images comparing Brain Scans of Paper vs Digital
The study concluded:
Material shown on cards generated more activity within the [...]
People say they prefer to watch television without ads, yet they enjoy programs that have commercial interruptions more.
The Harvard Business Review recently published the results of a study and asked the authors to “Defend the Research”. The authors found that People who watched a program with commercials were willing to pay 30% more for a [...]
As a tribute to cute costumes and a way to help you consider a possible branding message, we want to share some highlights from Harvard Business School professor, Anat Keinan.
The weaker party is often more attractive to many people. The reason might be due to consumers wanting to identify with the underdog. In today’s economically [...]
We attended a seminar that suggested that 80% or 90% of people believe posted consumer reviews. The Harvard Business Review’s Daily Stat stated that each year, consumers make more than 500 billion online impressions on one another about products and services.
These WOW numbers reinforce the idea that once your potential customers find you or know [...]