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As you work on putting together your direct mail piece, one designer shares his rules. Some of them may be valid for you, others maybe not. We just want to get you started. From: Design Elements: A Graphic Style Manual by Timothy Samara Have a concept We found some ideas about postcard design at this site from Chuck Green on Ideabook.com. What is the purpose of a post card? “Greetings from” and rotating racks decorated with pictures of places great and small—those are the type of messages associated with post cards. The marketing potential of a simple card is unbounded. You can show [...] Creativity Sparks Do something mindless (take a long drive on familiar roads, do housework or yard work, take a long bike ride or walk) Target Marketing Magazine included some great tips and considerations for creative planning as a part of suggestions for campaign planning meetings. We want to help you think about these as you plan your Direct Marketing. The Offer Remember, an offer can be a full-price product with special value. Why was it created? Target Marketing Magazine published a great article a couple of years ago about how readers eyes move around a mail piece. We all do this so many times without thinking. A hot spot is where your eye goes first when you look at a postcard, outer envelope, catalog spread, direct mail letter, space ad or even [...] |
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