We have shared many statistics the past year about response numbers. We think we should review some of them.
More than 70% of Gen Yers (born 1977-1994) and Gen Xers (born 1965-1976) sort their mail immediately.
76% of internet users were directly influenced to buy an item or service thanks to direct mail.
78% of email recipients do [...]
BNET recently interviewed David Allen abut 3 Reasons Your To-Do List Keeps Getting Longer.
Personal organization tools don’t get you organized.
Technology won’t help, it is making things worse.
It’s not about managing time, it’s about managing your attention and focus.
So thinking about your customers, how can you help them? Present your information in a way that allows [...]
CBS Money Watch posted an article about some instances when it might be less expensive to pay a professional. Their list included: changing the oil in a car, formal printing jobs, selling valuable personal items and taxes. There is even a website called diyornot.com that helps to calculate if it is worth the money savings [...]
We recently received an email from a customer that read “Thanks for my edu-mail-cation!”
It is a great play on words and such a part of what we do that we thought it would be fun to share it.
Are you wondering what some of the newest acronyms mean? Or if some new technology is really going [...]
Target Marketing Magazine examined the last year and a half of the Who’s Mailing What Archive and concluded a few trends.
Repetition
Repeat mail was up 12 percent in 2010. It now represents a full quarter of all direct mail. The reasons include mailers being budget-conscious and staying with efforts that are clearly working.
Gifts
Mailing premiums has increased [...]
According to a study by branding agency Millward Brown retold in a Neuromarketing blog post, physical media left a “deeper footprint” in the brain, even after for controlling for the increase in sensory processing for tangible items.
Images comparing Brain Scans of Paper vs Digital
The study concluded:
Material shown on cards generated more activity within the [...]
Ed Mayer is credited with stating the idea that direct marketing success is attributed to:
40% List
40% Offer
20% Everything Else
As we all optimistically look forward and consider fresh marketing approaches, how can we help you?
Is it time to append your customer list with more details that will give you more [...]
As a follow up to our post about “WOW” numbers:
According to the USPS Household Diary Study, 79% of all households read or scan the advertising mail sent to their home.
ATG’s Cross-Channel Commerce: The Consumer View report found that 78% of consumers are using multiple channels to research, shop, and ultimately complete purchases. Consumers browse and [...]
The United Postal Service (USPS) will increase prices on January 2, 2011. The most noticeable will be the increase in the price of a first class stamp from $0.44 to $0.46. The post office is doing many things to help. They are releasing some new forever stamps in October. The stamps, featuring evergreen trees, can [...]
In the August issue of Deliver Magazine, the editors make a case for Direct Mail’s future.
Direct mail is entering a new age. Long an effective marketing device, mail is now being linked with new technologies in astounding ways that improve its effectiveness and bring a new engagement. It wasn’t supposed to be this way. Emerging [...]