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Great Marketing Power in Hands of Few

Following up on our post about Marketing Power and the suggestion that 80% to 90% of people believe reviews posted by customers.

Forrester Research’s Josh Bernoff and Ted Schadler, authors of Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business have found that just 16% of users of blogs, review sites and social networking [...]

Be Ready for Risk by Thinking the Unthinkable

When faced with risks, organizations have two basic possible responses.

Rita McGrath shared her thoughts in blog post on The Harvard Business Review. Most organizations are heavily biased toward risk prevention. An alternative is to focus on building resilience so that when the unthinkable happens, you’re better prepared to face it. Look at all the risks [...]

Marketing Power

We attended a seminar that suggested that 80% or 90% of people believe posted consumer reviews. The Harvard Business Review’s Daily Stat stated that each year, consumers make more than 500 billion online impressions on one another about products and services.

These WOW numbers reinforce the idea that once your potential customers find you or know [...]

How to Get “No” for an Answer

The Harvard Business Review offered this advice in its “Management Tip of The Day”.

When making a sales or other pitch, no one wants to hear no. In the absence of a yes, you may think that maybe is preferable. But when maybe is a long prelude to no, it can be a waste of time [...]

A Strategy for Tough Times

BNET posted an article in its leadership section titled, “What to Do in a Double-Dip Recession? Grow!” This may sound counter intuitive but it isn’t. There is evidence and research everywhere to support the notion that if you invest in gaining market share when your competitors are just trying to hang on, you will be [...]

How Much Should You Spend?

Business Week published an article titled, “What Should You Spend on Advertising?” Instead of seeking a rational answer to the question, many just ignore it and hope it will go away.

Most emerging companies focus most of their time and talents on meeting the needs of customers, which is a great strategy. If they don’t take [...]

Creating More Value in the Mail

DMNews published a story about trends in marketing campaigns that stress customers’ ideas of “value”.

US consumer spending grew at the fastest rate in three years during the first quarter of 2010, according to figures from the Commerce Department. Overall spending grew 3.6%, with spending on durable goods increasing 11.3%. For nondurable goods, the increase was [...]

What about Doodling

In a blog post titled “Does doodling make you smarter?” the author presented some facts from: “What does doodling do?” from Applied Cognitive Psychology, Volume 24 Issue 1, Pages 100 – 106

Doodling is a way of passing the time when bored by a lecture or telephone call. Does it improve or hinder attention to the [...]

Scott Berkun’s 10 Innovation Myths

BNET recently summarized a book on innovation, ‘The Myths of Innovation’ by Scott Berkun. Berkun is a writer and speaker and former manager at Microsoft:

The myth of the epiphany: If many innovations are described as magical moments, the truth is often more complex: hard work is required and the Eureka moment often comes at the [...]

Business to Business Data Management

The Wellesley Hills Group published a study about trends in Lead Generation. They found leads generated by companies fall into one of three categories, 25% were ready to be contacted by a salesperson, 50% of the leads need more “nurturing”, and 25% were not really qualified to be leads.

We want to help you with nurturing [...]