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BNET posted an article in its leadership section titled, “What to Do in a Double-Dip Recession? Grow!” This may sound counter intuitive but it isn’t. There is evidence and research everywhere to support the notion that if you invest in gaining market share when your competitors are just trying to hang on, you will be [...] Direct Magazine published an article titled, “Make the Most of What You’ve Got”. Author, Carol Lustig, shared some realistic practical information with a great attitude. She talked about how her information technology systems were not completely up to date and she was not able to get the exact customer purchase data that she wanted to [...] Use postcards when appropriate. They’re fast, easy and affordable to produce. If you plan to mail a series of postcards or self-mailers, print all versions at the same time, then mail them over time. The larger your print run, the lower the cost per printed piece. Consider printing a year’s worth of four-color “shells” or basic templates [...] There are no filters removing printed mail from good old-fashioned mailboxes. Nobody likes an empty mailbox! Mail volume has decreased, a really good offer to the right person has a great chance of standing out. Now is a great time to take advantage of direct mail and other underused marketing channels. Many businesses have shifted advertising to online efforts. Maybe this is the time to see our current economy as an opportunity. What a great occasion to increase brand advertising! Successful brand advertising is all about building a connection with [...] The Wall Street Journal published an article on January 12th that discussed the experiences of businesses that tried to replace their direct mail marketing with various forms of email marketing. Their trials did not work; they went back to direct mail. The article discussed some new strategies of sending more personalized messages to a very [...] |
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