Advertising | Rational Marketing

The Power of Color

There are many sources and resources about color and color psychology, we stumbled across this image that was a part of post.

How Colors Affect Buying Behavior

There was some great information that we hope you can use in your marketing and mailing creative.

93% of consumers placed visual appearance and color above other factors when shopping.
85% [...]

Repetitive Sounds in Brand Names Affect Moods

The Harvard Business Review’s Daily Stat summarized some findings from a Journal of Marketing article titled, the Sound of Brands.

A restaurant name containing repetitive sounds puts patrons into a good mood, and they are thus more likely to order chocolate cake for dessert than fruit salad. But the effect vanishes if the name represents too [...]

Direct Mail and Marketing Response Numbers

We have shared many statistics the past year about response numbers. We think we should review some of them.

More than 70% of Gen Yers (born 1977-1994) and Gen Xers (born 1965-1976) sort their mail immediately.

76% of internet users were directly influenced to buy an item or service thanks to direct mail.

78% of email recipients do [...]

To-Do List Management

BNET recently interviewed David Allen abut 3 Reasons Your To-Do List Keeps Getting Longer.

Personal organization tools don’t get you organized.
Technology won’t help, it is making things worse.
It’s not about managing time, it’s about managing your attention and focus.

So thinking about your customers, how can you help them? Present your information in a way that allows [...]

An Attachment to Paper

Bain & Company published a brief titled “Publishing In The Digital Era” discussing adoption of E-Readers and the future for the publishing industry.

The report shared that most readers still report an attachment to paper, even younger readers born in the digital age. Paper beats digital information for yielding a response. This supports more wow numbers, [...]

Branding Basics

The Harvard Business Review in promoting an article for sale titled, The One Thing You Must Get Right When Building a Brand, offered some information to entice readers.

It’s wrong to think we’re entering a world in which traditional marketing activities will become irrelevant. Yet the scale and speed of social media make it urgent to [...]

Advertising Celebration

One of our favorite holidays is fast approaching. The day is this Sunday, a day most others refer to as Super Bowl Sunday. We love it because it is one of the rare days when most of us pay attention to the commercials and some of us even watch the game. We shared some great [...]

Simplify

Because it is still January and many of us are still looking for ways to improve…

Perhaps looking around and asking questions like, “Is this as simple as it can be?” Or even, “Is this necessary at all?” A BNET post titled Do You Make Things Too Complicated? Take the Razor to Them, led us to [...]

Lessons Learned from The Gap

BNET recently discussed The Gap’s logo change and the quick abandonment for something that looks much more like the original.

These ideas could share some new insights about brand management.

Consumers own brands. Your brand does not have any value until it is valued by your customers. You might feel your business needs to be rebranded or [...]

71 Percent of Tweets are Ignored

Wired.com reported on the findings of an analysis of 1.2 billion messages sent in 2009, seven out of every ten Twitter messages get absolutely no reaction.

We just completed a marketing outlook survey for the CMO (Chief Marketing Officer) Council that seemed to leave out many aspects of “traditional” marketing.

So the question is if numbers and [...]

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