Technology may make the tiniest windows of time entertaining, and potentially productive. But scientists point to an unanticipated side effect: when people keep their brains busy with digital input, they are forfeiting downtime that could allow them to better learn and remember information, or come up with new ideas.
The New York Times published an article [...]
A great blog post from The Ad Contrarian published this list of ten great facts that deserve to keep going.
Top 10 Double-Secret Unknown Facts About Advertising
99.9% of people who are served an online display ad do not click on it.
TV viewership is now at its highest point ever.
96% of all retail activity is done in [...]
Following up on our post about Marketing Power and the suggestion that 80% to 90% of people believe reviews posted by customers.
Forrester Research’s Josh Bernoff and Ted Schadler, authors of Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business have found that just 16% of users of blogs, review sites and social networking [...]
A post that appeared on BNET offered some examples of how companies are gaining success by being slow. Slow goes against so much tradition and experience but the article offered two examples of companies that seem to be successful because they do things slowly. Perhaps a slower more deliberate approach is more appropriate for the [...]
According to a study by branding agency Millward Brown retold in a Neuromarketing blog post, physical media left a “deeper footprint” in the brain, even after for controlling for the increase in sensory processing for tangible items.
Images comparing Brain Scans of Paper vs Digital
The study concluded:
Material shown on cards generated more activity within the [...]
People say they prefer to watch television without ads, yet they enjoy programs that have commercial interruptions more.
The Harvard Business Review recently published the results of a study and asked the authors to “Defend the Research”. The authors found that People who watched a program with commercials were willing to pay 30% more for a [...]
As a tribute to cute costumes and a way to help you consider a possible branding message, we want to share some highlights from Harvard Business School professor, Anat Keinan.
The weaker party is often more attractive to many people. The reason might be due to consumers wanting to identify with the underdog. In today’s economically [...]
We attended a seminar that suggested that 80% or 90% of people believe posted consumer reviews. The Harvard Business Review’s Daily Stat stated that each year, consumers make more than 500 billion online impressions on one another about products and services.
These WOW numbers reinforce the idea that once your potential customers find you or know [...]
The Direct Marketing News reported that consumer e-mail open rates are holding steady, but inbox clutter is taking its toll as marketers increase e-mail volume. Open rates held at 22.1% during the second quarter of 2010. This number compares with 22% in the 4th Quarter of 2009.
The click through rate for e-mail messages was 5.3%, [...]
Marketing Experiments published an article with this headline, “How one company combined offline and online marketing to increase subscriptions by 124%”. The article told of the great success of using the same images and visuals in a mailing campaign and in the associated online content to increase new subscriptions.
The conclusion was that the offline direct [...]