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Television Ad Spending

Forrester Research released an excerpt of a study on TV Ad Spending and predicts that TV ad spending will grow by 1% to $69.5 billion in 2010. Forrester Research also released an excerpt of a study on Media Measurement stating that marketers can’t see value in multichannel marketing until they can measure it. TV spending [...]

February 8th, 2010 | Tags: , , | Category: Advertising, Direct Mail | Leave a comment

Branding

Now is a great time to take advantage of direct mail and other underused marketing channels.

Many businesses have shifted advertising to online efforts. Maybe this is the time to see our current economy as an opportunity. What a great occasion to increase brand advertising!

Successful brand advertising is all about building a connection with [...]

January 20th, 2010 | Tags: , , , , , | Category: Marketing Strategy, Tough Times Marketing | Leave a comment

The Way Consumers Make Purchasing Decisions Is Evolving

According to an article extracted from McKinsey Quarterly by Harvard Business Publishing, customers are controlling more of the buying decision process and actively “pulling” information helpful to them. McKinsey research found that during the phase when consumers are considering a purchase, 2/3 of the touch point moments (that is, instances when customers learned more about [...]

November 20th, 2009 | Tags: , , , | Category: Buying Behavior | Leave a comment
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