To continue with our last post about the power of color, we stumbled across a site called Information is Beautiful that posted a great chart that featured 84 feelings and emotions and the colors associated with them in the following cultures: Western/American, Japanese, Hindu, Native American, Chinese, Asian, Eastern European, Muslim, African and South American.
Some [...]
We have shared many statistics the past year about response numbers. We think we should review some of them.
More than 70% of Gen Yers (born 1977-1994) and Gen Xers (born 1965-1976) sort their mail immediately.
76% of internet users were directly influenced to buy an item or service thanks to direct mail.
78% of email recipients do [...]
BNET recently interviewed David Allen abut 3 Reasons Your To-Do List Keeps Getting Longer.
Personal organization tools don’t get you organized.
Technology won’t help, it is making things worse.
It’s not about managing time, it’s about managing your attention and focus.
So thinking about your customers, how can you help them? Present your information in a way that allows [...]
Marketing has grown more complicated, media choices have exploded, and consumers have asserted themselves more visibly than ever before. So perhaps some of the classical ways to understand and visualize marketing concepts, need to change and evolve too.
Forbes.com shared some information from Forrester that found that 53% of U.S. online consumers research products online that [...]
A great blog post from The Ad Contrarian published this list of ten great facts that deserve to keep going.
Top 10 Double-Secret Unknown Facts About Advertising
99.9% of people who are served an online display ad do not click on it.
TV viewership is now at its highest point ever.
96% of all retail activity is done in [...]
We recently received an email from a customer that read “Thanks for my edu-mail-cation!”
It is a great play on words and such a part of what we do that we thought it would be fun to share it.
Are you wondering what some of the newest acronyms mean? Or if some new technology is really going [...]
Low- and high-end fashion products tend to have less conspicuous brand markers than midprice goods, according to a paper published in The Journal of Consumer Research. 87% of sunglasses priced $100 to $200 carry a brand name or logo, the same is true for only 28% in the over-$600 price range, according to research by [...]
If you’re looking for a reliable way to bring in revenue, the best place to start is by contacting your best customers.
Start by Segmenting Your Customer List
Your best customers are the most likely to purchase. Try dividing by sales or average order size. Analyzing your customers will identify strategic breaking points between groups. When [...]
Following up on our post about Marketing Power and the suggestion that 80% to 90% of people believe reviews posted by customers.
Forrester Research’s Josh Bernoff and Ted Schadler, authors of Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business have found that just 16% of users of blogs, review sites and social networking [...]
The New York Times reported on a Gallup Poll that found that people start out at age 18 feeling pretty good about themselves, and then, apparently, life begins to get challenging. They feel worse and worse until they hit 50. At that point, there is a sharp reversal, and people keep getting happier as they [...]