BNET shared some stories about marketing tactics that independent bookstores are using to remain successful.
Expand your reach to a national market.
Go green.
Create a store within a store.
Open your doors to the community.
Cultivate the next generation [...]
If you’re looking for a reliable way to bring in revenue, the best place to start is by contacting your best customers.
Start by Segmenting Your Customer List
Your best customers are the most likely to purchase. Try dividing by sales or average order size. Analyzing your customers will identify strategic breaking points between groups. When [...]
DMNews recently talked with experts about the best ways to combine and leverage customer data.
Elissa Tomasetti, VP of marketing, Financial Times, suggested that creating a single view of your customer will allow for better targeting.
Sal Pecoraro, VP of database marketing solutions, Infogroup, advised looking for trends in behavior to refine follow-up with customers.
Dino Michetti, GM [...]
BNET posted an article in its leadership section titled, “What to Do in a Double-Dip Recession? Grow!” This may sound counter intuitive but it isn’t. There is evidence and research everywhere to support the notion that if you invest in gaining market share when your competitors are just trying to hang on, you will be [...]
DMNews posted an article about how customer loyalty practices can build brands. American businesses that have the strongest bottom lines right now are those that enjoy the strongest brand loyalty. More and more organizations are searching ways to gain visibility for and engagement with their brands. Marketers have always known the value of brand building. [...]
The Harvard Business Review featured some results from a McKinsey & Company study that found that the “most destructive” failures of business-to-business sales reps are too much contact with customers (35%). Customers want to be contacted, not bombarded. The upside of getting things right is significant: A primary supplier perceived as having a high-performing sales [...]
DMNews published a story about trends in marketing campaigns that stress customers’ ideas of “value”.
US consumer spending grew at the fastest rate in three years during the first quarter of 2010, according to figures from the Commerce Department. Overall spending grew 3.6%, with spending on durable goods increasing 11.3%. For nondurable goods, the increase was [...]
The Boston Globe reported that 62% of patients receiving intentionally fake treatment from friendly, empathetic doctors reported relief from their irritable bowel syndrome. This high number compared with 44% of a group that got the same fake treatment from impersonal, businesslike doctors.
Science is confirming that people respond much better to friendliness that demonstrates an understanding [...]
BNET recently posted an article titled, “Treat Your Customers Like Lifetime Investments”. They told the story of most retailers having a dismal year, with larger companies laying off employees and closing stores, and a smaller operations shutting down altogether. At the same time, Zane’s Cycles, a Branford, CT bicycle retailer, increased revenue 20 percent. How? [...]
DMNews ran a great article titled “When marketing, travel through the four dimensions of time” by Paul Mandeville. They say “timing is everything”, it may not be everything but it sure can play a big part in the success of marketing efforts.
Mr. Mandeville suggests that in a marketing campaign timing has four facets:
Timing (Recency)– the [...]