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Traditional customer re-activation strategies are struggling to deliver the results they once did. This has been fueled by cuts in consumer spending and communication channel fragmentation, forcing marketers to develop new approaches. A Target Marketing Magazine article told the stories of innovators who are leveraging customer data, analytical tools and new customer touchpoints to fuel [...] Deliver Magazine told of a valid reason to regularly scrub mailing lists. Sure, mailings sent to the deceased get responses — but they’re usually from distressed family members commenting on how disrespectful and downright rude the company is for sending it in the first place. “Not only is this a waste of a company’s time and [...] The multitude of media choices available to target and deliver messages is amazing. And there are more options headed our way. This means that readers are strapped for time and bombarded with marketing communications, great writing alone probably won’t get your messages opened and read. Pat Friesen offered some understanding of how to deliver the [...] Forbes Magazine featured a story about some marketing ideas. Our favorite was to make your customer the star. Using a classic cooperative strategy, you could create their marketing for them. If you provide services or products to other businesses, can you help them with creative marketing featuring your products. Do you sell framing materials to frame [...] A refresher for some of you and perhaps a fresh outlook on some basics. Step 1: Understand your customer See other posts about segmentation and definition Step 2: Create value for your customer Focus on product or service features This is a continuation of Target Marketing Magazine’s article about customer segmentation. Modeling for Performance Behavioral models can help you refine campaigns and follow-up marketing by allowing you to predict the likelihood of profit-driving behaviors such as payment, multiple orders and renewal. Model-based, predictive segmentations can be applied in the following ways: Refine descriptive segments to increase campaign [...] Deliver Magazine provided some thought provoking questions for many organizations and their marketing teams. You spend hours crashing through strategy documents, pulling out nuggets of customer insights, determining differentiators in the industry and understanding what it is that makes your corporation unique. And in the end, you have a vision of who and what your company [...] |
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