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In the August issue of Deliver Magazine, the editors make a case for Direct Mail’s future. Direct mail is entering a new age. Long an effective marketing device, mail is now being linked with new technologies in astounding ways that improve its effectiveness and bring a new engagement. It wasn’t supposed to be this way. Emerging [...] In a column for Deliver Magazine titled “Power in the Mailbox” author Steve Cuno, told about a friend who received a personal note from the president of her bank, just to check up and make sure the bank was treating her well. Thanks (perhaps ironically) to e-mail and the Internet, direct mail may now be [...] Deliver Magazine reported that despite the ROI potential from data hygiene, many companies still haven’t cleaned up their lists. Data management is still a hot topic for many companies these days. Marketers too often focus on how best to use the data rather than spending enough time wondering whether the data itself is clean. Good data [...] Deliver Magazine told of a valid reason to regularly scrub mailing lists. Sure, mailings sent to the deceased get responses — but they’re usually from distressed family members commenting on how disrespectful and downright rude the company is for sending it in the first place. “Not only is this a waste of a company’s time and [...] Deliver Magazine provided some thought provoking questions for many organizations and their marketing teams. You spend hours crashing through strategy documents, pulling out nuggets of customer insights, determining differentiators in the industry and understanding what it is that makes your corporation unique. And in the end, you have a vision of who and what your company [...] |
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