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BNET recently interviewed David Allen abut 3 Reasons Your To-Do List Keeps Getting Longer. Personal organization tools don’t get you organized. So thinking about your customers, how can you help them? Present your information in a way that allows [...] Bain & Company published a brief titled “Publishing In The Digital Era” discussing adoption of E-Readers and the future for the publishing industry. The report shared that most readers still report an attachment to paper, even younger readers born in the digital age. Paper beats digital information for yielding a response. This supports more wow numbers, [...] We all have awful days. Gretchen Rubin, author of The Happiness Project, shared many ways to deal with a terrible day. Resist the urge to “treat” yourself. Often, the things we choose as “treats” aren’t good for us. The pleasure lasts a minute, but then feelings of guilt and other negative consequences just deepen the lousiness [...] One of our favorite quotes is “those who fail to learn from history are doomed to repeat it”. In a discussion with the members of LinkedIn’s Direct Mail Group, author Dave Lewis, reviewed the history of broadcast faxes as an advertising medium and made some interesting comparisons with e-mail. He concluded that e-mail works great for [...] The Harvard Business Review Management Tip of the Day talked about how powerful an appropriate pat on the back can be with employees. They reminded us about an abundance of studies demonstrating the power of touch on everything from Rhesus monkeys to students in a classroom. A pat on the back or a brief touch on [...] In the August issue of Deliver Magazine, the editors make a case for Direct Mail’s future. Direct mail is entering a new age. Long an effective marketing device, mail is now being linked with new technologies in astounding ways that improve its effectiveness and bring a new engagement. It wasn’t supposed to be this way. Emerging [...] |
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