Loyola University student Andy Dorsey describes his feelings about personal postal mail in an opinion-editorial.
“Sure, it’s cheaper and easier to e-mail people, but it’s just not the same. When you see an e-mail in your inbox, you probably dread the homework assignment, request to attend an event or at the very least, the obligation of [...]
A fable based on tomorrow’s thoughts…
There once was a speedy hare who bragged about how fast he could run, how many people he could reach in a single mouse click. Tired of hearing him boast, Slow and Steady, the tortoise, (or maybe he was a snail) challenged him to a race. All the animals in [...]
BNET recently sent an email, the subject line read “Which Is Worse for Your Brain: Texting or Pot?” That is quite a question.
The post referred to a University of London study done for Hewlett-Packard that found that “infomania” — a term connected with addiction to email and texting — can lower your IQ by twice [...]
Most of the information available to businesses and marketers is currently promoting “digital” communication. What about paper?
Paper can be touched and felt.
Print is persuasive. On paper, you can communicate at greater length (due to less eyestrain) and more depth – attention spans are longer for print.
Paper materials prompt action. There are examples that printed pieces [...]
These days we are all doing more with less:
Squeezing the very last bit of toothpaste from the tube
Cooking more at home, using leftovers
Giving your time as Christmas gift
Finding joy in shopping bargains
Direct mail has always been the advertising method that offers measurable results. Mail is scalable, you can send as many cards or letters [...]