|
|||
|
The list could be the most significant factor in the success or failure of a direct mail campaign. Regardless of how strong the creative and message may be, if the message isn’t communicated to the right audience, the impact will be compromised. Surprisingly, few marketers spend the time and energy to accurately identify their audience. In [...] These are ideas we shared some time ago. They are still true. Don’t cut your marketing budget! Those businesses that continue to advertise will triumph when the economy picks up (and it will). Let your customers help you. Retaining your existing customers and getting repeat business from them should be your highest priority. Customer testimonials are extremely [...] |
|||
|
Copyright © 2012 Dean's Mailing & List Services, Inc. - All Rights Reserved |
|||