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BNET shared some stories about marketing tactics that independent bookstores are using to remain successful. Expand your reach to a national market. The Harvard Business Review shared some ideas in a blog post about “How Your Brain Connects the Future to the Past”. A good memory can help you better navigate the future. In business, anticipating and negotiating future demands is an asset. A proactive brain uses details from past experiences to make analogies with your current surroundings. [...] The 90 percent failure rate statistic is a myth. BNET posted an article to share some truth about this American legend. 70 percent of new firms that have at least one employee survive for at least two years. Roughly half go on for five years. And even the 30 percent failure rate after one year may be [...] Newsweek published an article titled “Forget Brainstorming”. Brainstorming became popular in 1953 with the publication of a business book, Applied Imagination. But it’s been proven not to work since 1958, when Yale researchers found that the technique actually reduced a team’s creative output: the same number of people generate more and better ideas separately than [...] Just the title got our attention. BNET posted an article with this title that made us want to pass along the key ideas. Ultimately success and effectiveness comes down to people, and more specifically: you. As chief executive, you impact every aspect of your business. Even when you delegate, your personality and decisions influence everything. It [...] Richard Branson recently shared his answers to successfully building businesses in Entrepreneur Magazine. These are his tips in his words. No. 1: Enjoy What You Are Doing. Starting a business is a huge amount of hard work, requiring a great deal of time, you had better enjoy it. For me, building a business is all about doing something [...] In the August issue of Deliver Magazine, the editors make a case for Direct Mail’s future. Direct mail is entering a new age. Long an effective marketing device, mail is now being linked with new technologies in astounding ways that improve its effectiveness and bring a new engagement. It wasn’t supposed to be this way. Emerging [...] BNET featured a post titled “No Budget? No Problem. How to Do More with Less.” The post highlighted an interview with adjunct professor at the Yale School of Management, Nancy Lublin. She retold a story about a time that President Lyndon Johnson visited NASA headquarters. While there, the President had a brief conversation with a [...] BNET recently summarized a book on innovation, ‘The Myths of Innovation’ by Scott Berkun. Berkun is a writer and speaker and former manager at Microsoft: The myth of the epiphany: If many innovations are described as magical moments, the truth is often more complex: hard work is required and the Eureka moment often comes at the [...] |
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