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Forrester is selling a report titled, “The Future Of Agency Relationships” with a subtitle of “Marketers Need To Lead Agency Change In The Adaptive Marketing Era”. The report encourages marketing leaders to re-evaluate their relationships with advertising agencies and in the process suggest that agencies should continually reinvent themselves to serve their clients. They suggest that [...] What is the best way to give advice and feedback? Why do you want to get better at the art of giving good, old-fashioned advice. It is less about the quality of advice and more about the way it’s delivered. The way advice is given can inadvertently increase the receiver’s resistance to hearing it or [...] To celebrate the release of Avatar on DVD we thought we would share some similarities offered by BNET of two innovative leaders by looking at traits which produce incredible innovation. In fact, following any of these styles could get you fired — unless you have the inspiration genius that can deliver results like Cameron and [...] |
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