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BNET posted an article titled “Spray and Pray: Why Does Anyone Still Buy Advertising?” This stirs many controversial thoughts. While we agree with the line of thinking about the problems with many traditional forms of advertising that offer no accountability. We don’t want direct mail to get lumped into being called “spray and pray”, spraying money [...] A fable based on tomorrow’s thoughts… There once was a speedy hare who bragged about how fast he could run, how many people he could reach in a single mouse click. Tired of hearing him boast, Slow and Steady, the tortoise, (or maybe he was a snail) challenged him to a race. All the animals in [...] The Wall Street Journal published an article on January 12th that discussed the experiences of businesses that tried to replace their direct mail marketing with various forms of email marketing. Their trials did not work; they went back to direct mail. The article discussed some new strategies of sending more personalized messages to a very [...] |
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