DMNews reported the efforts of some well know brands to maintain customer loyalty. Retaining customers has taken on renewed focus for many companies recently in an effort to combat reluctance to spend during the recession. Some loyalty programs have become more elaborate and offer more rewards and discounts than in the past.
“Target is looking for [...]
A recent briefing from Trendwatching.com listed “Brand Butlers” as a trend to watch. This may be the time to consider ‘service as the new sales’ to provide more service and care to jaded, time-poor, pragmatic consumers. Brand Butlers can be defined as providing instant access to supporting services and tools to pragmatic, convenience-loving consumers. This [...]
BNET recently posted an article titled, “Treat Your Customers Like Lifetime Investments”. They told the story of most retailers having a dismal year, with larger companies laying off employees and closing stores, and a smaller operations shutting down altogether. At the same time, Zane’s Cycles, a Branford, CT bicycle retailer, increased revenue 20 percent. How? [...]
Deliver Magazine and Sid Liebenson suggest three ways to build and maintain loyal relationships when customers are running scared.
Consumers are retrenching, economizing and just plain scared. But as the saying goes, the pessimist sees difficulty in every opportunity, and the optimist sees opportunity in every difficulty.
The recession presents the perfect opportunity to finetune your marketing [...]
Traditional customer re-activation strategies are struggling to deliver the results they once did. This has been fueled by cuts in consumer spending and communication channel fragmentation, forcing marketers to develop new approaches. A Target Marketing Magazine article told the stories of innovators who are leveraging customer data, analytical tools and new customer touchpoints to fuel [...]
Forbes Magazine featured a story about some marketing ideas. Our favorite was to make your customer the star.
Using a classic cooperative strategy, you could create their marketing for them. If you provide services or products to other businesses, can you help them with creative marketing featuring your products. Do you sell framing materials to frame [...]
In a recent message from the Harvard Business Review’s Daily Stat, some 52% of people in a survey said their memberships in loyalty clubs (from credit cards, banks, and other companies) influence their buying decisions; but 54% said they’d give up their memberships if they had a negative product or service experience with a brand, [...]
Trendwatching.com posted an extract from The Globe and Mail discussing the trend of helping consumers “feel good”.
“Paying it forward” is an old idea with new life lately. Many different major brands have launched promotional campaigns that blur the line between business and philanthropy.
Benjamin Franklin pioneered the idea more than 200 years ago when he lent [...]
Deliver Magazine provided some thought provoking questions for many organizations and their marketing teams.
You spend hours crashing through strategy documents, pulling out nuggets of customer insights, determining differentiators in the industry and understanding what it is that makes your corporation unique. And in the end, you have a vision of who and what your company [...]
A fable based on tomorrow’s thoughts…
There once was a speedy hare who bragged about how fast he could run, how many people he could reach in a single mouse click. Tired of hearing him boast, Slow and Steady, the tortoise, (or maybe he was a snail) challenged him to a race. All the animals in [...]