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Think about common paper sizes. Your printer buys paper from paper mills in standard sizes. Hopefully your printer will try to help you minimize your costs and maximize the amount of the sheet that will be used, so you are not paying for paper that you won’t use or waste. The most common sizes of paper [...] BNET shared some stories about marketing tactics that independent bookstores are using to remain successful. Expand your reach to a national market. CBS Money Watch posted an article about some instances when it might be less expensive to pay a professional. Their list included: changing the oil in a car, formal printing jobs, selling valuable personal items and taxes. There is even a website called diyornot.com that helps to calculate if it is worth the money savings [...] The Harvard Business Review’s Daily Stat reported that more than one-third of U.S. information workers use technologies their companies have not sanctioned, according to Josh Bernoff and Ted Schadler of Forrester Research, authors of Empowered. These people are researching and finding solutions to solve problems and make their jobs easier and faster. According to Wikipedia a [...] If you’re looking for a reliable way to bring in revenue, the best place to start is by contacting your best customers. Start by Segmenting Your Customer List Your best customers are the most likely to purchase. Try dividing by sales or average order size. Analyzing your customers will identify strategic breaking points between groups. When [...] BtoB Online summarized a study on Sources of B-to-B Data that reveals an evolution in how business data are collected and offered. “The background for this study is the lack of confidence business marketers have in publicly available prospecting files,” said Ruth P. Stevens, a customer acquisition and retention consultant, Columbia University business professor, and co-author [...] The United Postal Service (USPS) will increase prices on January 2, 2011. The most noticeable will be the increase in the price of a first class stamp from $0.44 to $0.46. The post office is doing many things to help. They are releasing some new forever stamps in October. The stamps, featuring evergreen trees, can [...] On November 2, 2010 we the people are going to elect 36 U.S. Senators, all 435 House of Representatives and 37 governors. During the coming days, many political candidates and interested parties will use direct mail because it is effective. The USPS offers special services and some processing differences for political endorsements. Depending on the circumstances, [...] An ergonomics study at Cornell University found that warm workers work better, chilly workers made more errors. When the office temperature increased from 68 to 77 degrees Fahrenheit, typing errors fell by 44 percent and typing output jumped 150 percent. This strategy makes sense especially this summer as we all are trying to save wherever we [...] You want to stretch every marketing dollar right now! If you decide to promote your own company here are ten ideas and tactics to get you started. We saved the traditional ideas for last. Network! Join groups and talk to people. |
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