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Deliver Magazine reported that despite the ROI potential from data hygiene, many companies still haven’t cleaned up their lists. Data management is still a hot topic for many companies these days. Marketers too often focus on how best to use the data rather than spending enough time wondering whether the data itself is clean. Good data [...] We are all being pressured to produce more with less. More powerful campaigns, more cutting-edge designs, more targeted pieces, more tangible ROI, more pizzazz than your competitors’ materials, more pressure to deliver faster with less money in your marketing budget. These tips should apply in any economy, but right now it is so important to save [...] Direct Magazine published an article titled, “Make the Most of What You’ve Got”. Author, Carol Lustig, shared some realistic practical information with a great attitude. She talked about how her information technology systems were not completely up to date and she was not able to get the exact customer purchase data that she wanted to [...] Many people enjoy swapping stories of disasters, but the “saves” are so much more common. Mailing professionals often catch errors on a proof, suggest a redesign that saves handling or postage, fix mistakes on printed pieces with creative ingenuity and maybe some stickers, notice that the list is wrong, catch a huge [...] Creating and producing direct mail advertising can get very expensive. But that does not mean you have to spend a fortune. You just need to know how to make the most of your dollars. Mail to your best prospects or customers first. Don’t drop huge quantities all at once. If you are mailing 50 letters to sell [...] Practical Ecommerce tells about Fairytale Brownies’ online sales being primarily powered by printed catalogs mailed to approximately 1.8 million households annually. Fairytale Brownies expects to gross roughly $8 million in 2009, with around 60 percent of its revenue from online sales. “The brownie gift catalog really drives a large portion of our business. Although we do [...] In a prescient post by Harvard Business Publishing on November 19th of last year. They shared information gathered by an Adweek Media/ Harris Poll that found that among US adults 37% say business leaders, 21% say athletes, 18% say TV or movie stars, 14% say musicians, and 10% say former political figures, make the most [...] Use postcards when appropriate. They’re fast, easy and affordable to produce. If you plan to mail a series of postcards or self-mailers, print all versions at the same time, then mail them over time. The larger your print run, the lower the cost per printed piece. Consider printing a year’s worth of four-color “shells” or basic templates [...] Few other selling tools deliver your message with exact precision and impact. The amount of mail in your mailbox everyday attests to the success of this medium (If it didn’t work, your mailbox would be empty!). Mail works when you’re not. Regardless of what you’re doing, working or playing your direct mail is talking for you. [...] |
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