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“55 Percent of Survey Respondents Cannot Effectively Measure Marketing ROI of Mobile, Social Media and Video,” this is the recent context of press release from Omniture. Omniture perceives this as an opportunity. We reported on the results from a different study from R2integrated that found that 65% of companies had not increased revenue or profited using [...] Is it really the economy, or is the recovery sluggish because people are not being reached when they want to consider marketing messages? In a post that appeared on a Harvard Business Review blog, Dick Patton suggested that the four P’s of the traditional marketing mix (product, price, placement and promotion) be replaced. His article suggests [...] Direct mail and direct marketing are all about results and return. Hopefully finding all these formulas in one place is helpful. Response Percent = (responses / mail quantity) X 100 Raw Cost Per Response = cost per package / response rate Break Even Response Rate = cost per package / cost per response Average Order = [...] Creating and producing direct mail advertising can get very expensive. But that does not mean you have to spend a fortune. You just need to know how to make the most of your dollars. Mail to your best prospects or customers first. Don’t drop huge quantities all at once. If you are mailing 50 letters to sell [...] Few other selling tools deliver your message with exact precision and impact. The amount of mail in your mailbox everyday attests to the success of this medium (If it didn’t work, your mailbox would be empty!). Mail works when you’re not. Regardless of what you’re doing, working or playing your direct mail is talking for you. [...] |
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