Rational Marketing

This is the second part from Target Marketing Magazine’s invitation to take a look at who your customers really are.

What Customers Believe

Understanding customer beliefs leads to building a powerful brand and can pay dividends in creative presentations and communications. Psychographics, or attitudinal data, are generally established by evaluating the thoughts and feelings of various cohort [...]

Target Marketing Magazine printed an invitation to take a look at who your customers really are.

Many marketers think of customers in straight-forward terms: females, 45 to 60 years old, $75,000-plus household incomes, for example. These broad-sweeping descriptors have a place in customer definitions but aren’t the end in defining who does business with you.

Many of [...]