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In a recent LinkedIn discussion a member of the group overheard a conversation at a table in a restaurant between two couples… … One couple recently bought a home, and they were excited about it. Although they had the new address for a couple of months, they were disappointed that they haven’t gotten any mail yet. [...] The Aberdeen Group published a report of survey results titled: “Sales Intelligence: Preparing for Smarter Selling”. They found that within Best-in-Class companies, an average 52% of sales representatives are currently achieving quota, as compared to a 26% average among Laggard organizations. Best-in-Class companies see a 9% year-over-year reduction in time sales reps spend searching for relevant [...] Marketo provided the inspiration for these tips. They propose a process for growing business to business sales leads. 1. Nurture. Lead nurturing is the process of using many channels including the mail, phone, web, email, and other channels to build relationships with qualified prospects who are not ready for sales efforts. Many leads are still in [...] Traditional customer re-activation strategies are struggling to deliver the results they once did. This has been fueled by cuts in consumer spending and communication channel fragmentation, forcing marketers to develop new approaches. A Target Marketing Magazine article told the stories of innovators who are leveraging customer data, analytical tools and new customer touchpoints to fuel [...] As you work on putting together your direct mail piece, one designer shares his rules. Some of them may be valid for you, others maybe not. We just want to get you started. From: Design Elements: A Graphic Style Manual by Timothy Samara Have a concept The list could be the most significant factor in the success or failure of a direct mail campaign. Regardless of how strong the creative and message may be, if the message isn’t communicated to the right audience, the impact will be compromised. Surprisingly, few marketers spend the time and energy to accurately identify their audience. In [...] Creating and producing direct mail advertising can get very expensive. But that does not mean you have to spend a fortune. You just need to know how to make the most of your dollars. Mail to your best prospects or customers first. Don’t drop huge quantities all at once. If you are mailing 50 letters to sell [...] |
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