Rational Marketing

• Stagger mailing schedules (200 piece mailings still qualify for presorted postage discounts)
• Think about new ways to get more from your customer list
  • Would you tell a different story to someone based on where they live or the business is located?
  • Would you offer a deeper discount if they have not purchased from you in the last year?
  • Would updating your customer file with more details help you create more personalized messages?
• Now is a great time to implement existing customer retention programs like newsletters, anniversary (their wedding or when they last purchased from you) letters or postcards, birthday cards, postcard reminders…
• Get coop advertising support from your vendors
• Cooperate with nearby businesses
• Cooperate with similar but non competing businesses

We have more ideas please call us at 602-272-2100 and let us help you.