How to Save on Printing

Use postcards when appropriate. They’re fast, easy and affordable to produce.

If you plan to mail a series of postcards or self-mailers, print all versions at the same time, then mail them over time. The larger your print run, the lower the cost per printed piece.

Consider printing a year’s worth of four-color “shells” or basic templates (lower cost per piece for printing), then go back and do one-color imprints of specific messages or offers in smaller quantities throughout the year.

Consider one-color printing on colored or textured paper stock or other methods to save on printing.

Try two-color printing with screens to add visual interest.

Recycle an existing brochure or catalog by using a sticker, overwrap or other way to call attention to a specific product, service or offer inside.

Reactivate interest in a catalog that’s already in your customers’ hands by mailing out a postcard with a photo of the catalog cover on it and making a special limited offer.

Reduce printing and inserting costs by making your letter double as the reply device. Print the response information at the bottom of the letter and ask for the entire letter to be returned to you.