In a prescient post by Harvard Business Publishing on November 19th of last year. They shared information gathered by an Adweek Media/ Harris Poll that found that among US adults 37% say business leaders, 21% say athletes, 18% say TV or movie stars, 14% say musicians, and 10% say former political figures, make the most persuasive ad pitchmen (or pitchwomen).
Maybe you, as a leader of your company, would make a great spokesperson?
Call us 602-272-2100 to talk to us about some ideas to implement this in your next direct mail piece.
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