Rational Marketing

As we look forward to one of the occasions when we as a nation love to talk about advertising. What about these Super Bowl statistics courtesy of Moneywatch.com.

• Cost of a 30-second advertisement during Super Bowl XLIV: $3 million
• Increase in traffic to Super Bowl advertiser CareerBuilder on the day after 2009 game: 25%
• Amount the Census Bureau is spending to air one 30-second 2010 Super Bowl ad: $2.5 million
• Amount the Census Bureau has spent on Super Bowl advertising before 2010: $0
• Per-person price of the three-day Tail-Great Super Bowl Package at the Trump Miami, including accommodation and one Super Bowl ticket: $4,500 per person
• Estimated cost to South Florida of hosting Super Bowl XLIV, including increased police presence, clean-up, etc.: $8 million
• Estimated benefit to South Florida, as measured by additional revenue to hotels, restaurants, and other spending: $353 million
• Appreciation in ticket price since the first Super Bowl, in 1967: 22,225%
• Compound annualized growth rate of ticket price: 13.4%
• Appreciation in average U.S. home sale prices between 1967 and 2009, according to Census data: 999%
• Compound annualized growth rate of home prices: 5.9%