Rational Marketing

Brand Experience Matters to Consumers More Than Loyalty Clubs

Written by

Catherine

in

In a recent message from the Harvard Business Review’s Daily Stat, some 52% of people in a survey said their memberships in loyalty clubs (from credit cards, banks, and other companies) influence their buying decisions; but 54% said they’d give up their memberships if they had a negative product or service experience with a brand, according to the Chief Marketing Officer Council. The average U.S. household is enrolled in 14 loyalty and rewards programs.

Can we help you strengthen your ties with your customers? Is there a way that we can help you strengthen your brand?

Comments

8 responses to “Brand Experience Matters to Consumers More Than Loyalty Clubs”

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