Most of what we read about marketing is about how to make the most of social networks or how to optimize something. While staying current with technology and using available resources to connect with your customers is very important, most marketers still are not spending a majority of their advertising budgets online, even if your reading tells you a different story.
Marketing Experiments shared some data published by Forrester Research that showed.
| 2009 | 2010 | 2011 | 2012 | 2013 | 2014 | |
| Total Interactive Marketing Spend (Mobile, Social, Email, Display, Search) In US$ Millions | $25,577 | $29,012 | $34,077 | $40,306 | $47,378 | $54,956 |
| Percent of All Advertising Spending | 12% | 13% | 15% | 17% | 19% | 21% |
Looking into the future, offline and traditional media, including direct mail, will still be a very important part of marketing strategy.
Leave a Reply