DMNews recently talked with experts about the best ways to combine and leverage customer data.
Elissa Tomasetti, VP of marketing, Financial Times, suggested that creating a single view of your customer will allow for better targeting.
Sal Pecoraro, VP of database marketing solutions, Infogroup, advised looking for trends in behavior to refine follow-up with customers.
Dino Michetti, GM and VP of client services, Epsilon, reminded marketers that current technology and innovation allow for real-time marketing and better data automation.
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