Integrating Campaigns Boosts Response

Marketing Experiments published an article with this headline, “How one company combined offline and online marketing to increase subscriptions by 124%”. The article told of the great success of using the same images and visuals in a mailing campaign and in the associated online content to increase new subscriptions.

The conclusion was that the offline direct mail marketing campaign led recipients to all areas of the online content. The two weeks that the mailing campaign was active drove significant sales activity throughout the company.