Wired.com reported on the findings of an analysis of 1.2 billion messages sent in 2009, seven out of every ten Twitter messages get absolutely no reaction.
We just completed a marketing outlook survey for the CMO (Chief Marketing Officer) Council that seemed to leave out many aspects of “traditional” marketing.
So the question is if numbers and results are revealing that email open rates are 22% and click through rates are about 5%, why do these and other marketing methods get so much attention?
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