Rational Marketing

Bain & Company published a brief titled “Publishing In The Digital Era” discussing adoption of E-Readers and the future for the publishing industry.

The report shared that most readers still report an attachment to paper, even younger readers born in the digital age. Paper beats digital information for yielding a response. This supports more wow numbers, magazine readership has actually increased 11 percent in the last 12 years. Typical young adults now read more magazine issues per month than their parents.