A fable based on tomorrow’s thoughts…
There once was a speedy hare who bragged about how fast he could run, how many people he could reach in a single mouse click. Tired of hearing him boast, Slow and Steady, the tortoise, (or maybe he was a snail) challenged him to a race. All the animals in the forest gathered to watch.
Hare ran down the road for a while and then and paused to rest (on his analytical reports of 5 percent open rates and great return on investment because hey even if you make a few sales, sending all that email cost almost nothing). He looked back at Slow and Steady and cried out, “How do you expect to win this race when you are walking along at your slow, slow pace?”
Hare stretched himself out alongside the road and fell asleep, thinking, “There is plenty of time to relax.” Or perhaps he decided go for a run on a treadmill, just for fun, staying in the same spot but moving furiously fast.
Slow and Steady walked and walked. He never, ever stopped until he came to the finish line.
The animals who were watching cheered so loudly for Tortoise (or was it the snail), they woke up Hare or did they scare him to try a different tactic? Hare began to run on the road again, but it was too late. Tortoise (or was it the snail) was over the finish line, he won and is winning customers, sales and profits.
The moral of this story is the quick easy fast fix does not exist and the reality is that Slow and Steady direct mail also known as “snail mail” wins.