Following up on our post about Marketing Power and the suggestion that 80% to 90% of people believe reviews posted by customers.
Forrester Research’s Josh Bernoff and Ted Schadler, authors of Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business have found that just 16% of users of blogs, review sites and social networking sites generate 80% of the messages posted about products and services.
They also found that 62% of all messages about products and services are posted via Facebook alone.
That is amazing to think that so few people have so much power to shape opinions about your products and services. It is also not too far from the classic 80 – 20 rule of 80% of business coming from 20% of customers and 80% of complaints coming from 20% of people.
What can we do to help you court these sought after “super customers”?
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